In the 1890s, King Camp Gillette had what was then novel business idea: sell durable razor handles cheaply to lock in lifelong customers of disposable blades. By trading short-term loss for long-term, reliable profits, his company became wildly successful, and—more importantly—created a foothold that its competitors spent decades trying to overcome.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/e-NpaW6xQAQ/the-one-reason-the-ipad-cant-lose
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